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PJ March

News Article

Investing in youth pays dividends

THE New York Times has joined the growing band of publishers worldwide to realise that young people like reading print. The New York Times for Kids was launched after an online petition called for the section to become a regular monthly feature.

Gary Cullum reports on how publishers are capturing young readers to ensure future success in print. His news insight appears in the latest issue of PJ magazine. To subscribe to PJ, click here

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