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ABC: January sees 16% digital boost for national newsbrands

THE official ABC figures for January show that the UK national newspaper market enjoyed a 16 per cent month-on-month uplift across digital platforms, according to analysis from Newsworks.

The figures equate to a total of 36.5 million unique browsers daily across the month, the marketing body for national newspapers reports.

An extra 80 million unique browsers accessed digital content compared with December 2016. Growth was not just limited to digital, with overall print circulations up across all sectors – mids, pops and quals – month on month. The daily market witnessed a 1.6 per cent boost, while the Sunday market’s circulation increased by 0.9 per cent.

In a big month for news, with Theresa May revealing her 12 point Brexit plan, Donald Trump inaugurated as 45th President of the United States and Meryl Streep taking him to task in her Golden Globes speech, it’s unsurprising that people turned to newbrands’ content to stay informed, Newsworks added.

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