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National newsbrands experience audience rise in March

THE UK national newspaper market enjoyed a 21 per cent year-on-year uplift across digital platforms in March, adding up to 36 million unique browsers daily, according to analysis of the month's ABC figures by Newsworks, the marketing body for national newspapers.

In the month that the Prime Minister triggered Article 50, The Times made further revelations about Google and Facebook and Ad Week descended on London, UK newsbrands saw an extra 97 million unique browsers on average accessing digital content every day, compared with March 2016.

Growth was not limited to digital. In print, the London Evening Standard, Metro, The Daily Telegraph and The Sun all experienced month on month rises. Overall daily circulations remained unchanged from February 2017.

With 2017’s news agenda showing no signs of slowing down anytime soon, this month’s ABC figures prove that people are turning to UK newsbrands for news and informed analysis in order to understand and interpret the world,” said Newsworks chief executive Vanessa Clifford.

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