THE new-look north Durham Advertiser series was warmly welcomed by readers as copies hit the newsstands this morning.
At launch events across the region readers of the Durham, Chester le Street and Consett & Stanley editions remarked on the amount of local news, nostalgi
a and features in the revamped title.
Malcolm and Christine Carr, from Chester le Street, long time readers of the Advertiser, thought the new title was “bright, fresh and packed with local news”. Malcolm added: “We love the Advertiser. Local news is so important and it’s great to see someone bringing us the stories from our area. It looks really nice.”
Mrs Sheila Peake, from Ouston, said: “With a local paper like this I can grab a bargain. It lets me see which shops have got offers and sales otherwise I might miss out. I also like looking at the houses that are for sale around here. I think even if you’re not moving house yourself you like to know what’s up for sale.”
Robert Howard, from Stanley, said: “At 30p you can’t go wrong can you? I have always liked the Advertiser and I’m glad to see it’s still going. I’ll be buying a copy every week that’s for sure.”
The 56-page Advertiser includes an 8-page Property pull-out plus a bumper community news section as well as features on local history, reader’s photographs, sport and a what’s on guide to local events.
Editor Andy Richardson said: “I was born and raised in north Durham so I know that people in this area regard it as their weekly source of community news and advertising. I’m delighted they can now enjoy a bigger and better product than ever before.
“Through our Community Focus platform we’re encouraging readers to send us their stories and pictures for publication. This is very much a newspaper written by local people for local people and I’ve been delighted by the reaction so far.”
The Advertiser has been relaunched on a part-free, part-paid basis with a cover price of 30p. In the initial phase 25,000 copies are being home delivered, 5,000 are being made available for sale in newsagents and complimentary copies are available at strategic pick-up points across the area.