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Trinity Mirror to rebrand name to Reach

TRINITY Mirror intends to change its name to Reach. The proposed rebrand, which will go before the AGM on 3 May, follows its takeover of Northern & Shell’s Express Newspapers last month.

Through our content we reach millions of people every day. Our reach extends across multiple platforms in both print and digital and across the cities and communities that we serve,” said Trinity Mirror chief executive Simon Fox.

“We think this is a name which better reflects what we do and what our ambitions are.”

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